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Sweat Equity by Marketing Examined
Develop An 8-Figure Content Strategy in 30 Mins
Sep 24, 2024
Dive into the essentials of crafting a brand content strategy that can rake in eight figures. Learn how to identify key content pillars that resonate with your target audience. Discover the importance of testing different content formats to maximize engagement. Uncover the 'three times times 3%' rule for refining ideas, and explore the balance of inspiring, educating, and entertaining your audience. Plus, find out how influencer marketing can extend your reach!
30:55
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Quick takeaways
- Establishing a strong narrative, like 'be seen, be loud', enables brands to forge deeper connections with their audience.
- Identifying content pillars through audience analysis and competitor research allows brands to align their strategies with consumer expectations.
Deep dives
Defining Your Narrative
Establishing a strong narrative is crucial for effective content strategy. A narrative is how customers comprehend and articulate a brand in a concise manner, often summarized in five key words. For instance, companies like Blenders employ the narrative 'be seen, be loud' to guide their content creation, ensuring that every piece reinforces this identity. Developing a relatable social identity through this narrative allows brands to connect deeply with their audience, fostering a sense of belonging and community.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode