13min chapter

Sweat Equity by Marketing Examined cover image

Develop An 8-Figure Content Strategy in 30 Mins

Sweat Equity by Marketing Examined

CHAPTER

Mastering Content Testing and Strategy Development

This chapter explores the significance of testing various content formats and strategies to identify what truly engages the audience. It introduces the 'three times times 3%' rule for refining content ideas and emphasizes the creation of content pillars aimed at inspiring, educating, entertaining, and converting, while also incorporating influencer marketing for greater reach.

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