Consulting Success Podcast
Powerful Business Development For Newer Consulting Firms with Boaz Ashkenazy
Aug 5, 2024
Boaz Ashkenazy, a former executive at Meta, now co-leads Simply Augmented, an AI consultancy. He shares his journey transitioning from the corporate world to entrepreneurship, emphasizing the importance of understanding customer needs in AI solutions. Boaz discusses innovative lead generation techniques, the value of personalized client relationships, and the strategic advantages of partner networks with major tech companies. His insights offer a roadmap for aspiring consultants looking to navigate the evolving landscape of AI and business development.
42:58
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Quick takeaways
- Transitioning from a corporate role to entrepreneurship can lead to innovative strategies that redefine business practices in AI consulting.
- Building strong networks and engaging in targeted outreach are essential for generating quality leads and fostering meaningful client relationships.
Deep dives
Building a Scalable Consulting Business
Strategies for building a profitable and scalable consulting business focus on leveraging partner networks and mastering pricing tactics. A counter-intuitive pricing strategy can attract better clients by challenging conventional pricing norms, prompting consultants to reevaluate their value propositions. Paid validation is emphasized as a means to differentiate services in a crowded market, ensuring that offerings meet real customer needs rather than being technology-driven. The importance of networking through giving value before taking is underscored, as it helps in establishing strong business relationships that can lead to growth.
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