The GaryVee Audio Experience Why You're Overthinking Your Hiring Decisions
Oct 22, 2021
Anna Peterson, CEO of Zennimals, shares her insights on developing a unique, screen-free meditation device for all ages, emphasizing mental well-being. She discusses the hurdles of marketing during the pandemic and the quest for versatile hiring to ease operational strains. The conversation also touches on balancing growth and control in business, the significance of brand storytelling on platforms like TikTok, and the importance of kind communication in team dynamics, fostering a culture that values creativity and resilience.
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Hire a Generalist
- Hire a second-in-command, a jack-of-all-trades, to help you scale.
- Give them equity if they perform well to incentivize their commitment.
Outsource Your Weaknesses
- Outsource what you dislike or are worst at, such as supply chain or financials.
- Look for people who can handle multiple roles in a startup environment.
Retain Equity
- Focus on retaining equity and control unless an investor offers significant value.
- Consider alternative funding options that don't require giving up equity.