Anna Peterson, CEO of Zennimals, shares her insights on developing a unique, screen-free meditation device for all ages, emphasizing mental well-being. She discusses the hurdles of marketing during the pandemic and the quest for versatile hiring to ease operational strains. The conversation also touches on balancing growth and control in business, the significance of brand storytelling on platforms like TikTok, and the importance of kind communication in team dynamics, fostering a culture that values creativity and resilience.
