AI Knowhow The Widening AI Value Gap
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Nov 17, 2025 Josh Payne, Founder and CEO of CoFrame, shares insights on harnessing AI for business success. Only 5% of companies truly benefit from AI, and Josh breaks down why. He explains the significance of integrating AI into existing workflows instead of isolated experimentation. His company’s self-improving systems rapidly optimize website conversions. Josh highlights common pitfalls in AI adoption and emphasizes the need for C-suite involvement to drive results. Practical tips on focusing on high-impact workflows and leveraging top-of-funnel experiments round out the conversation.
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Hype vs Measurable Impact
- Market hype inflates valuations but doesn't guarantee AI-powered business model success.
- Measure AI by impact on efficiency, productivity, deals, and retention, not by usage or buzzwords.
Operationalization Beats Access
- Access to models isn't the limiting factor; operationalizing intelligence is.
- Embedding AI into workflows and using agentic orchestration drives real value.
Experiments Don't Equal ROI
- Excess experimentation yields learning but not returns when left unscoped.
- The market needs mature enterprise platforms and applied AI products, not bespoke builds everywhere.