Josh Payne

Josh Payne, Founder and CEO of CoFrame, shares insights on harnessing AI for business success. Only 5% of companies truly benefit from AI, and Josh breaks down why. He explains the significance of integrating AI into existing workflows instead of isolated experimentation. His company’s self-improving systems rapidly optimize website conversions. Josh highlights common pitfalls in AI adoption and emphasizes the need for C-suite involvement to drive results. Practical tips on focusing on high-impact workflows and leveraging top-of-funnel experiments round out the conversation.

Josh Payne, a serial entrepreneur and founder of Coframe, dives into how AI is transforming digital agencies. He argues that AI isn't a replacement for human creativity but an augmentation tool that enhances agency work. By mastering skills before delegating to AI, teams can achieve better results and deeper understanding. The chat also touches on navigating creative agency tasks with AI, emphasizing the vital human connection alongside tech advancements. Personal anecdotes enrich the discussion, highlighting the balance between innovation and personal identity.