Talking Too Loud with Chris Savage Building Your Personal Brand and Being Proudly Unhinged on LinkedIn with Bridget Poetker
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Apr 1, 2025 Bridget Poetker, a savvy marketer and copywriter who leads her own content collective, shares her dynamic insights on branding and creativity. She delves into the importance of authenticity and humor in marketing, especially on LinkedIn, where she believes being 'unhinged' is a superpower. Bridget emphasizes that outcomes matter more than mere outputs and highlights the vital role of community in creative endeavors. She also critiques traditional marketing approaches, advocating for fun, experimental strategies that resonate with audiences.
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B2B Marketing Silo Problem
- B2B marketing teams often work in silos owning different channels without collaboration.
- Lack of unified marketing causes disjointed brand experiences and missed integrated campaigns.
Outcomes Trump Outputs
- Focus on marketing outcomes over outputs to ensure meaningful impact.
- Producing many pieces is meaningless without achieving engagement or goal-driven results.
Fun Creates Marketing Magic
- B2B marketing often feels boring but this creates opportunity to stand out uniquely.
- Marketing teams having fun together creates magic and authentic content resonance.