Bridget Poetker, a savvy marketer and copywriter who leads her own content collective, shares her dynamic insights on branding and creativity. She delves into the importance of authenticity and humor in marketing, especially on LinkedIn, where she believes being 'unhinged' is a superpower. Bridget emphasizes that outcomes matter more than mere outputs and highlights the vital role of community in creative endeavors. She also critiques traditional marketing approaches, advocating for fun, experimental strategies that resonate with audiences.
