Startups For the Rest of Us Episode 606 | The Podcasting Landscape, Keeping Your Saw Sharpened, and Scaling Your Team with Craig Hewitt
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Jun 7, 2022 Craig Hewitt, founder of Castos and a podcasting innovator, shares insights on navigating the evolving podcast landscape. He discusses Spotify's recent acquisitions and their implications for analytics and data privacy. The conversation dives into the unique challenges of measuring listener engagement compared to traditional web metrics. Craig also reflects on the difficulties CEOs face in staying engaged as their teams take over daily operations, emphasizing the importance of OKRs for strategic alignment. This episode is packed with valuable lessons for aspiring entrepreneurs.
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Podcast Analytics Acquisition
- Spotify's acquisition of podcast analytics platforms like Chartable and Podtrack raises concerns about data privacy.
- This move also creates an opportunity for new players to emerge in the podcast analytics space.
Challenges of Podcast Analytics
- Podcast analytics are challenging due to the decentralized nature of podcast distribution and limited visibility after download.
- Unlike web analytics, podcast analytics struggle to provide detailed listener demographics and listening habits.
Using Multiple Analytics Platforms
- Rob Walling uses Castos for podcast hosting and considered adding Chartable for additional analytics.
- Spotify's acquisition of Chartable and Podtrack complicates the podcast analytics landscape.