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Navigating Podcast Analytics and Platform Dynamics
This chapter explores Spotify's acquisition of independent podcast analytics platforms and its impact on the podcasting landscape, touching on data privacy concerns and the trade-off between platform exclusivity and access. The speakers discuss the complexities of measuring listener engagement, the differences between podcast and web analytics, and the challenges of maintaining audio quality across various platforms. Additionally, the chapter highlights the advantages of open-source software in podcasting and reflects on personal experiences within the evolving ecosystem.