Service Design Show
Strategies for Positioning Design as an Equal Business Partner / Scott Zimmer / Ep. #187
Oct 27, 2023
Scott Zimmer, an experienced executive leader, shares strategies for positioning design as an equal partner within organizations. He emphasizes the importance of building bridges between business and design, crafting stories that resonate with business partners, and earning respect for design. Zimmer also discusses the tipping point in changing the narrative about design at Capital One and the lessons in bravery and sticking to one's values. Curiosity, respect, and gratitude towards the future of design are highlighted as well.
01:05:05
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Quick takeaways
- Design teams should position themselves as partners rather than resources to gain respect and influence.
- Designers should bring deep customer perspectives to discussions and challenge assumptions to show their value in decision-making processes.
Deep dives
The Importance of Earning Respect in Design
In this podcast episode, the guest shares insights on the importance of earning respect for design within organizations. Design teams should position themselves as partners rather than resources to gain respect and influence. It is crucial for designers to be genuinely skilled in their craft and bring deep customer perspectives to discussions. The guest emphasizes the need for equality and recognition of design expertise in decision-making processes. Additionally, the episode highlights the positive impact of acquiring renowned design leaders in fostering respect and attracting investment in design teams.
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