Scott Zimmer, an experienced executive leader, shares strategies for positioning design as an equal partner within organizations. He emphasizes the importance of building bridges between business and design, crafting stories that resonate with business partners, and earning respect for design. Zimmer also discusses the tipping point in changing the narrative about design at Capital One and the lessons in bravery and sticking to one's values. Curiosity, respect, and gratitude towards the future of design are highlighted as well.