How Leaders Think with Kenny Lange How Ruben Aguirre Thinks About Midlife Crisis, AI, and Humanity
Aug 13, 2025
Ruben Aguirre, owner of 8 SIGNAL and a fractional CMO, shares his wisdom on navigating the complexities of midlife, AI, and human values. He reflects on the existential challenges posed by technology while parenting in today's world. The conversation dives into redefining success and identity, emphasizing the importance of personal relationships over professional accolades. Ruben also discusses how AI can enhance creativity in the workplace, advocating for a future where technology empowers rather than replaces humans.
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AI As A Civilizational Shift
- Ruben sees AI as a massive, early-adoption shift that will reshape work and marketing.
- He worries many will be unprepared and have livelihoods at risk if they don't adopt it.
Three People, Many AI Agents
- Ruben met an agency running with three people plus several AI agents that finish work normally done by 10–20 people.
- He uses this story to show how fast AI-driven agency models can scale work output.
Notice Today To Avoid FOMO
- Practice gratitude by noticing present moments so you don't miss what will become 'good old days.'
- Slow down occasionally to appreciate current life instead of always chasing the future.