Intro

Join Kenny Lange as he sits down with Ruben Aguirre, owner of 8 SIGNAL and a seasoned fractional CMO, to explore how business leaders can leverage marketing strategy and EOS to drive real growth. Ruben shares candid stories from running a thriving agency, coaching little league, and raising a big family—offering practical wisdom for leaders juggling multiple roles. If you’re a business owner, nonprofit executive, or aspiring entrepreneur, you’ll walk away with actionable insights and a fresh perspective on leadership. Tune in for a conversation that’s as human as it is helpful.

Listen on Other Platforms

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Ruben Aguirre Resources

Website: https://8signal.com/

LinkedIn: https://www.linkedin.com/in/ruben-aguirre/

Instagram: https://www.instagram.com/8signalmarketing/

YouTube: https://www.youtube.com/@8signal

Hashtags

#HowLeadersThink #LeadershipPodcast #BusinessGrowth #FractionalCMO