

Advice Line with Marcia Kilgore of Beauty Pie
9 snips Jun 19, 2025
Marcia Kilgore, a serial entrepreneur and founder of popular brands like Beauty Pie, shares valuable insights on overcoming entrepreneurial challenges. She addresses pressing questions from founders navigating fears of failure and maintaining customer excitement. Listeners learn about innovative pricing strategies, effective engagement techniques, and the role of failure in building resilience. The conversations emphasize the importance of customer feedback and adapting in a competitive landscape, making it a treasure trove of advice for aspiring business owners.
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Beauty Industry Pricing Insight
- The beauty industry pricing has huge markups due to multi-layer distribution systems.
- Beauty Pie offers luxury quality at about three times manufacturing cost, cutting out typical retail markups.
Boost Brick-and-Mortar Impact
- Focus on a few flagship stores with strong branding and lines out the door.
- Invest in memorable store designs and events to drive social media buzz and customer engagement.
Overcoming Fear of Failure
- Overcome fear of failure by embracing it; everyone faces it and success requires action.
- Test marketing through inexpensive ads and iterate based on real customer feedback.