How I Built This with Guy Raz cover image

Advice Line with Marcia Kilgore of Beauty Pie

How I Built This with Guy Raz

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Custom Bike Bags: Enhancing the Experience

This chapter features a business founder discussing their company that specializes in customizable bike bags designed for various biking needs. The conversation covers design processes, customer engagement challenges, and strategies to maintain excitement throughout the ordering journey. Insights into marketing techniques for different demographics and streamlined purchasing experiences are also shared.

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