

Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.
65 snips Dec 18, 2024
Explore how BookTok is reshaping the publishing world by connecting new readers, particularly in romance and fantasy. Hear from an enthusiastic bookstore owner about the genre's appeal and how TikTok transforms reader engagement. Discover the rise of 'romanticy' with empowered female protagonists and the self-publishing journey of authors who harness social media. Gain insights into the community-building strategies that outshine mere virality. Witness the profound impact of TikTok on marketing and the evolving dynamics between authors and publishers.
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Bookstore's BookTok Boom
- Leah Koch and her sister opened The Ripped Bodice, a romance bookstore, in 2016.
- They noticed a surge in interest, especially in series they weren't expecting, driven by BookTok.
BookTok's Impact on Publishing
- BookTok significantly impacted the publishing world, driving major sales, especially in romance and fantasy.
- Publishers are finding new talent, rethinking strategies, and seeing increased sales due to TikTok's influence.
Penn Cole's Self-Publishing Journey
- Penn Cole, a romance and fantasy author, self-published her first book, "Spark of the Everflame," during the pandemic.
- The book features a strong female character, a love interest who starts as an enemy, supernatural elements, and spicy sex scenes.