Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.
The Journal.
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The Rise of Romanticy and Self-Publishing in a Digital Age
This chapter delves into the new genre of 'romanticy,' featuring empowered female protagonists and supernatural themes, while also tracing the author's path to self-publishing. It highlights the role of social media, especially TikTok, in revolutionizing reader engagement and boosting book sales, exemplified by the phenomenon of Colleen Hoover's writing.
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