BookTok's Impact on Publishing

This chapter explores how BookTok has revolutionized the publishing industry by facilitating deeper engagement between publishers and readers. It examines the power of TikTok's algorithm in personalizing content discovery and highlights trends like the rise of 'romanticcy' that are reshaping marketing strategies. Additionally, the chapter addresses the evolving dynamics between authors and publishers, the influence of reader preferences, and the challenges faced by various literary genres in today's market.