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The Meat Mafia Podcast
Joe & Serenity Carr: Infant Nutrition, The History of Baby Food, & Building Serenity Kids | MMP #201
Jun 23, 2023
01:16:04
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Joe and Serenity Carr built the healthiest baby food company on the market. They discuss their personal health struggles, the power of the Paleo diet, and their journey to finding good health. They highlight the lack of nutritious baby food options and the discovery of heavy metals in conventional products. They also talk about the challenges of building a brand in the baby food industry and the physical challenges of breastfeeding.
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Quick takeaways
- Serenity Kids was founded based on the founders' personal health journeys and the need for nutritious baby food options.
- Approaching parenting with a growth mindset and avoiding victim consciousness can create a healthier environment for children while preventing shame.
Deep dives
The Journey of Sarandy Kids and the Importance of Baby Nutrition
Sarandy Kids, a brand focused on baby nutrition, was born out of the founders' personal health journeys and their desire to provide healthy baby food options. They were sick as children, eating unhealthy junk food, and later faced various health issues. This led them to embrace the Paleo diet and experience its positive effects. As they started their family planning journey, they realized the lack of nutritious baby food options in the market. Their research revealed that most baby foods were fruit-based, lacked essential fats and protein, and contained high amounts of sugar. Determined to provide a better alternative, they launched Sarandy Kids with a mission to offer high-quality meat and veggie-based baby food. Their products closely mimic the macronutrient profile of breast milk and prioritize nutrition over convenience. They faced challenges in developing their products and had to burn the boats, going all-in on their business. The support and advice from influencers in the Paleo community played a crucial role in their success. The founders believe in surrendering to their mission, embracing challenges, and constantly seeking feedback and improvement.
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