The Futur with Chris Do

302 - Clickbait Crisis: Protecting Your Brand's Integrity - with Chris Do

5 snips
Aug 7, 2024
In a thought-provoking discussion, Chris Do dives into the murky waters of clickbait and brand integrity. He reveals the dangers of sacrificing authenticity for sensationalism, drawing on personal experiences. The episode underscores the importance of maintaining audience trust while crafting captivating headlines. Chris offers valuable tips on producing engaging content that respects core values, ensuring brands don't compromise their credibility in the pursuit of attention.
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ANECDOTE

Tabloid Clickbait

  • Chris Do describes supermarket tabloids with outlandish headlines like "Mom has alien baby."
  • He points out that if the content delivers on the headline's promise, it isn't clickbait, but often these headlines are misleading.
ANECDOTE

YouTube Clickbait

  • Chris Do shares his experience with clickbait YouTube videos about cars and Marvel movies.
  • He notes that the titles are sensationalized, but the content often doesn't live up to the hype.
INSIGHT

Trust Erosion

  • Chris Do acknowledges creators use clickbait for views and monetization.
  • However, he emphasizes that this erodes audience trust, which is crucial for brands.
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