AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Entrepreneurs on Fire
From Zero to 1 Billion Views in 12 months with Hilary Billings
Jan 30, 2024
20:31
Snipd AI
Leading expert Hilary Billings discusses the psychology of attention and the importance of grabbing attention in videos. She shares the key elements for creating viral videos and emphasizes the difference between professional and amateur content creators. Learn how to grow reach and revenue through short form video strategy.
Read more
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The first thing that every great video must do is grab attention, with a focus on the opening shot, as this sets the tone for the rest of the video and determines its success.
- Professional content creators approach their content as a continuous experiment, constantly refining and adapting based on data and feedback, which sets them apart from amateurs who merely hope for the best.
Deep dives
The Power of Short Form Video Strategy
The podcast episode discusses the importance and effectiveness of short form video in growing a platform. The host interviews Hillary Billings, a leading expert on the psychology of attention and co-founder of Attentioniers. Hillary shares that short form video is a powerful tool for engaging with audiences, as 80% of the time spent on cell phones is used to watch short form videos. She emphasizes the need for content creators to focus their efforts on where they will see the biggest return, and short form video is the way to go. By meeting consumers where they are and creating content that grabs attention, sparks emotion, and creates a curiosity gap, content creators can increase their chances of going viral and growing their reach and revenue.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode