With over a billion views, Hilary Billings is a leading expert on the Psychology of Attention and the Co-Founder and CEO of Attentioneers - an agency that helps entrepreneurs grow revenue through short-form video strategy.

Top 3 Value Bombs

1. The first thing that every great video must do is that it must grab attention. Nothing else matters if you can't get them to stop. It all starts with that opening shot, and if you don't do that well, all of the rest of your time and efforts are wasted.

2. What makes a professional is that they don't hold the content too precious. They don't think about it as being a reflection of them or how it's received and whether or not they should take it personally.

3. For most entrepreneurs, social media is just the brand affinity play or a lead driver, but not the primary business model.

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