Understanding Overselling

The concept of overselling is explored in the context of entrepreneurship, particularly in coaching. The speaker reflects on the evolution of this term and how its meaning has shifted over time, emphasizing that it represents a necessary adjustment to create demand rather than pushing or convincing potential clients. By examining the notion that failure often arises from underestimating the effort required to achieve sales goals, the conversation shifts to a more productive perspective. The speaker encourages coaches to accept the reality of their capabilities and approach their marketing strategies with an expansive mindset.