The Entrepreneur’s Studio S3 E05 | Jeff Sheldon | Building A Loyal Customer Base
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Mar 12, 2024 Jeff Sheldon from Ugmonk shares insights on building a loyal customer base through product development and community engagement. He discusses the challenges and rewards of maintaining quality, the importance of personal connection with customers, and the value of storytelling in marketing. The episode highlights the collaborative approach to product decisions, the evolution of attracting a loyal customer base, and the significance of customer understanding in marketing.
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Design Equals Function Plus Beauty
- Jeff Sheldon centers Ugmonk on the Venn overlap of function and aesthetic.
- He curates products he personally wants so the brand stays cohesive and consistent.
Design For Yourself First
- Design for yourself first and filter product ideas through personal taste.
- Avoid letting crowd requests dilute a cohesive brand direction.
Feedback As An Ongoing Design Tool
- Use social posts and emails as real-time feedback loops during product development.
- Customer suggestions refine products without surrendering creative control.