High Advertising Costs in Australia

The cost of advertising properties in Australia is notably high, making it one of the most expensive markets globally. This inflated expense stems from the dominance of realestate.com, which is largely owned by News Corp, where real estate agents are charged thousands of dollars to list properties. These costs are then transferred to homeowners, leading to significant marketing bills that can amount to $8,000 or more in metropolitan areas for a single property listing. The pricing structure not only burdens sellers but also illustrates the profit-driven motives of the real estate portals, ultimately affecting housing affordability in the market.