Profit Strategies in Australian Real Estate

This chapter examines the profit-making strategies of real estate websites in Australia, emphasizing the high advertising costs linked to property listings. It critiques the barriers faced by private sellers due to the dominance of major portals and traditional agents, who impose additional advertising fees. Through an interview with a former executive, it reveals how marketing tactics exacerbate rising costs, prompting a discussion on fairness and the necessity of agents in the selling process.