WP Tavern
#154 – Anna Hurko on Managing a Growing Plugin Business
Jan 29, 2025
In this engaging discussion, Anna Hurko, the CEO of Crocoblock, shares her journey from support roles to leading a flourishing plugin business. She reveals how Crocoblock evolved to meet the demands of developers by creating dynamic plugins. Anna delves into their innovative marketing strategies and active participation in the WordPress community. Additionally, she addresses the challenges faced by Ukrainian tech talent and how Crocoblock adapts to the rapidly changing landscape of WordPress, particularly with the introduction of the Gutenberg editor.
32:38
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Quick takeaways
- Anna Hurko's journey from support to CEO illustrates the importance of technical knowledge and communication in leadership evolution.
- Crocoblock's commitment to community engagement and evolving product strategy demonstrates their dedication to meeting the needs of WordPress developers.
Deep dives
Anna Herko's Journey to CEO
Anna Herko, originally from Ukraine, has advanced from a support role to the CEO of Crocoblock over her 11 years with the company. Initially, she joined as a support member, leveraging her background in computer science to quickly rise to leadership positions. Her journey reflects her commitment to both technical competence and effective communication, which helped shape the direction of Crocoblock. Under Anna's guidance, the company has grown from a small team to 85 employees, focusing on creating dynamic plugins for WordPress developers.
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