WP Tavern #154 – Anna Hurko on Managing a Growing Plugin Business
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Jan 29, 2025 In this engaging discussion, Anna Hurko, the CEO of Crocoblock, shares her journey from support roles to leading a flourishing plugin business. She reveals how Crocoblock evolved to meet the demands of developers by creating dynamic plugins. Anna delves into their innovative marketing strategies and active participation in the WordPress community. Additionally, she addresses the challenges faced by Ukrainian tech talent and how Crocoblock adapts to the rapidly changing landscape of WordPress, particularly with the introduction of the Gutenberg editor.
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Two Names
- Anna Hurko, CEO of Crocoblock, is known by some as Vanessa due to a nickname she chose during her time in a support role.
- This nickname stuck, and even now, colleagues and friends often refer to her as Vanessa.
Relocation
- Anna Hurko relocated from Ukraine to Romania in September 2023.
- This move facilitates easier travel to WordCamps and WordPress meetups across Europe.
Ukrainian Tech
- Ukraine's strong web development presence isn't solely due to robust educational programs.
- Limited traditional job opportunities have driven individuals to self-educate and pursue IT careers, leading to a thriving tech sector.