Revenue Builders Champions, Power and Influence
Jun 15, 2025
Discover the art of empowering champions who can advocate for your sales efforts. The discussion dives into how to build trust and prepare these champions to handle objections effectively. Additionally, there’s an exploration of the vital difference between authority and influence in sales, highlighting the importance of identifying true champions over mere coaches. Unlock strategies that enhance decision-making and navigate competitive challenges with ease.
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Educate Champions to Sell
- Earn a champion's trust and educate them thoroughly about your product and its differentiators.
- Prepare them to handle objections and competitor challenges to avoid losing their support.
Role Play Champion Objections
- Role play potential objections with your champion before meetings.
- This prepares them to confidently handle tough questions and avoid embarrassment.
Educate Before Selling
- Educate customers during discovery without pressuring them to buy immediately.
- Act as an investigator first, then shift to educating before selling.
