Ep #247: Writing Sales Emails When You’re Not Inspired
Sep 20, 2023
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Learn how to write sales emails when lacking inspiration, the importance of making offers as a coach, accessing knowledge during negative periods, understanding and embracing strong emotions, and the shortcut to writing compelling sales content.
Inspiration is not a prerequisite for creating valuable content, focus on the value you offer to clients and have a clear understanding of the steps they need to take.
Creating enduring processes that consistently deliver results is important for coaches to avoid frequent reevaluations and redefinitions of their offers.
Deep dives
Writing Sales Emails When Not Feeling Inspired
In this podcast episode, the host discusses the process of writing sales emails when you're not feeling inspired. They explain that while inspiration can help access higher level knowledge, it is not a prerequisite for creating valuable content. The key is to focus on the value you offer to your clients and have a clear understanding of the steps they need to take to achieve their desired results. By utilizing the bridging the gap module and having the necessary information written down, you can access your knowledge even in negative emotional states. The host emphasizes the importance of allowing negative emotions rather than resisting them, which can improve the ability to write emails regardless of inspiration.
Building Processes That Stand the Test of Time
In this portion of the podcast, the host reflects on the importance of creating processes that can withstand the test of time. They discuss the value of simplicity, universal truths, and experience in developing long-lasting methods and intellectual property. The host encourages coaches to aim for creating work that does not need frequent reevaluation or redefinition. While acknowledging the tendency of many coaches to frequently change their offers, they urge listeners to explore how they can create enduring processes that consistently deliver results.
Accessing Knowledge Despite Negative Emotions
The final part of the podcast focuses on accessing knowledge and maintaining productivity even in negative emotional states. The host shares insights from their mastermind experience, highlighting the importance of emotional balance and developing the skill to access knowledge regardless of emotional conditions. They introduce the concept of allowing negative emotions and explain how naming and acknowledging the chemical reactions occurring within the body during emotional experiences can help reduce their intensity. By practicing emotional allowance and having the necessary information readily available, coaches can write effective sales emails even when lacking inspiration.
Why does writing sales emails feel impossible when you’re uninspired? Why does it seem easier to write better copy when you’re inspired and motivated? And how can you access your highest-level thinking, even if you’re in a negative headspace?
Join me on this episode as I offer my answers to these questions. Hear how positive emotion isn’t what results in better writing, how to create a balance in your emotional state when you’re feeling negative, and two skills required for you to write sales emails even when you’re uninspired.
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