Minds Capital Podcast Quadruple EBITDA in 3.5 Years, Then Exit at 14x
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Jul 9, 2025 Cory Sandrock, a former theater director turned independent sponsor at Pareto & Company, delves into the art of strategic business growth. He reveals how raising funds and casting the right team is much like theater production. Cory emphasizes avoiding herd behavior in investment sectors and shares the impressive growth story of United AirTemp, highlighting strong leadership and strategic marketing. He discusses the importance of transparency in deals, and provides insights on building trust with partners through generous terms and effective practices.
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Theater Skills Mirroring Sponsorship
- Corey Sandrock's theater producing involved finding projects, convincing investors for funding, and managing teams, mirroring independent sponsorship.
- Each show was a discrete project with a start and end, much like deal-making cycles in private equity.
Deal-Making Is Storytelling
- Independent sponsoring requires storytelling: pitching a compelling narrative to investors about growth and returns.
- Corey compares deal-making to directing a play, casting talent and crafting a performance that ends in financial success.
Casting CEOs Like Actors
- Corey likens hiring CEOs to casting actors for a play, seeking candidates who fit the long-term vision even if not perfect on paper.
- A memorable audition overshadowed checklist criteria, illustrating the importance of intangible leadership qualities.