ChinaTalk Selling China's Story
Nov 7, 2021
Discover how China crafts its global image through Western social media, including unique strategies that set it apart from countries like Russia and Iran. Learn about the roles of companies facilitating these marketing efforts and the cultural phenomena like pandas that attract tourists. Delve into the influence of Western figures on Chinese platforms like Weibo and examine the ethical dilemmas surrounding these narratives. Also, celebrate the rise of emerging talent in the landscape of storytelling.
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Xinjiang's Image
- Maggie Baughman highlights how China uses tourism ads to portray a positive image of Xinjiang.
- This includes showcasing "happy Uyghurs" despite evidence of forced labor, raising ethical concerns.
China's Unique Approach
- Chinese influence operations target Western perceptions of China, not Western societies themselves.
- This positive messaging campaign focuses on shaping a desirable image, unlike Russia or Iran.
Facebook's Role
- Facebook is the most targeted platform for Chinese influence campaigns, exceeding Twitter and Instagram combined.
- This is facilitated by Facebook resellers who help Chinese entities bypass the Great Firewall and access the platform.
