Selling China's Story
ChinaTalk
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China's Social Media Strategy in the West
This chapter explores how China utilizes social media and government contracts to shape its image in Western media. It details their research process, uncovering the complexities of transparency, the significance of overseas social media influence, and the strategies employed by regional entities to attract Western tourists. The discussion highlights the challenges of navigating Western platforms while emphasizing the effectiveness and skepticism surrounding China's messaging efforts.
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