Dr. Kara Fitzgerald | New Frontiers in Functional Medicine, Longevity, Epigenetics Guide to Building a Sustainable Concierge Longevity Practice
Nov 4, 2025
Dr. Brooke Stubbs, a double board-certified physician and founder of Rooted Femme, shares her journey from hospitalist medicine to a concierge model focused on women's health. She discusses the transition to preventive care, emphasizing personalized lifestyle changes for fertility and overall well-being. Brooke also dives into the logistics of building a concierge practice, including pricing strategies and the benefits of opting out of insurance. Her insights on functional lab integration and community engagement through wellness retreats offer valuable guidance for modern practitioners.
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Burnout Triggered A Career Pivot
- Brooke Stubbs left hospitalist medicine after a health scare in pregnancy and burnout prompted her resignation.
- Implementing lifestyle medicine produced dramatic improvements in her labs, symptoms, and energy.
Set Boundaries And Reserve Slots
- Set clear boundaries about scope and emergency coverage before launching a concierge practice.
- Reserve same-day slots for members and communicate when emergencies require ER care.
Price By Desired Lifestyle, Then Staff Up
- Price your concierge service by reverse-engineering desired income and work hours and stick to it.
- Hire staff to handle admin, calls, and follow-ups so you can protect clinical time and avoid undercharging.