222: Joe Masilotti — Building in Public and Monetizing Open Source

Joe Masilotti is the founder of RailsDev —a reverse job board— and a Turbo Native consultant. In this conversation, we explore Joe Masilotti's philosophy on entrepreneurship and his focus on empowering software developers to find work. Joe's approach to monetizing Open Source is particularly interesting: he gives away his product for free with an eventual revenue share. We delve into the various marketing strategies that Joe uses for his different business ventures, including cold emailing, content marketing, and live coding.

The blog post: https://thebootstrappedfounder.com/joe-masilotti-building-in-public-and-monetizing-open-source

The podcast episode: https://share.transistor.fm/s/ebd473b8

The video: https://youtu.be/uxfUZ31QYGY

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

• (00:00) - Introduction
• (04:00) - B2B vs. B2C
• (08:12) - How to monetize?
• (14:24) - Reverse job boards
• (19:27) - Coding in public.
• (25:06) - Transparency
• (32:23) - Monetizing open source projects
• (37:57) - Selling the business
• (44:48) - The ideal future
• (49:25) - Overlap between marketing and cold email marketing
• (56:30) - Building in public and empowering people