The Bootstrapped Founder

222: Joe Masilotti — Building in Public and Monetizing Open Source

Jun 7, 2023

58:39

Creator website

Episode guests

Joe Masilotti

Highlights

AI Chapters

Episode notes

Following Your Passion Doesn't Mean Following One Thing Forever

01:32

Rails devs Subscription Model and Hiring Fees

01:39

Introduction

3min

How I Built a Marketplace for Rails Devs

4min

How to Monetize a Freelancing Platform

5min

How to Vet a Developer's Profile

2min

The Reverse Job Board

5min

How to Build a Referral System

3min

The Drawbacks of Building Code in Public

3min

The Importance of Transparency in Business

2min

How to Fork Rails Devs

6min

10.

The Benefits of a Revenue Share Agreement

5min

11.

How to Sell Your Business for a Significant Multiple

2min

12.

Turbo Native: How It Can Help You Sell Your Business

2min

13.

How to Code With Turbo Native

4min

14.

How to Balance Your Time and Attention

2min

15.

The Importance of Following Your Passion

2min

16.

How to Market Yourself and the Things That You Sell

4min

17.

How to Collect Testimonials for Rails Developers

3min

18.

How to Build a Community of Influencers

2min

Joe Masilotti is the founder of RailsDev —a reverse job board— and a Turbo Native consultant. In this conversation, we explore Joe Masilotti's philosophy on entrepreneurship and his focus on empowering software developers to find work. Joe's approach to monetizing Open Source is particularly interesting: he gives away his product for free with an eventual revenue share. We delve into the various marketing strategies that Joe uses for his different business ventures, including cold emailing, content marketing, and live coding.

The blog post: https://thebootstrappedfounder.com/joe-masilotti-building-in-public-and-monetizing-open-source

The podcast episode: https://share.transistor.fm/s/ebd473b8

The video: https://youtu.be/uxfUZ31QYGY

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

(00:00) - Introduction
(04:00) - B2B vs. B2C
(08:12) - How to monetize?
(14:24) - Reverse job boards
(19:27) - Coding in public.
(25:06) - Transparency
(32:23) - Monetizing open source projects
(37:57) - Selling the business
(44:48) - The ideal future
(49:25) - Overlap between marketing and cold email marketing
(56:30) - Building in public and empowering people

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