
HBR On Leadership Leading a Team When the Strategy Keeps Changing
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Oct 8, 2025 Leading a team through constant strategy shifts can be daunting. A leader grapples with motivation amidst unclear directives from upper management. The discussion highlights the significance of prioritizing tasks and establishing a clear focus for the team. Tactics for maintaining discipline and celebrating small wins are emphasized. The importance of clarifying long-term goals and fostering individual motivations emerges as key strategies. The conversation encourages leaders to assert temporary directions while remaining adaptable to changes.
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Ambiguity From Frequent Leadership Change
- Constant leadership turnover creates unclear direction and saps motivation.
- Leaders must find internal anchors when upstream strategy keeps changing.
Block Time For Promotion
- Protect a portion of your time each week for strategic work and promotion.
- Use that protected time to proactively market your team's value to senior leaders.
Coach Yourself First
- Coach yourself like you would an internal client: ask the same tough questions.
- Apply the tools you teach others to your own team to model behaviour.



