Raising Good Humans Ending the Feeding Stigma with Laura Modi, Founder & CEO of Bobbie
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Sep 29, 2025 Laura Modi, founder and CEO of Bobbie and mother of four, shares her mission to transform the infant formula industry with higher standards and transparency. She discusses the emotional complexities of feeding choices and the societal pressures parents face. Laura reflects on her personal feeding journey and how her Irish upbringing shapes her approach. She emphasizes the importance of supporting all feeding methods and introduces Bobbie's holistic Feeding Room service to provide guidance for all parents, aiming to end the stigma around infant nourishment.
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Personal Wake-Up Call
- Laura Modi felt guilt and shame when she needed formula five days after giving birth to her first child.
- That personal experience launched her research and ultimately motivated her to start Bobbie.
Feeding Extends Beyond Formula
- Feeding is more than a product; it's emotional, social, and policy-driven.
- Laura Modi emphasizes that the support system and context shape feeding choices and outcomes.
Improving Options Without Demonizing
- Two truths coexist: no formula is 'bad' yet better-crafted options improve the market.
- Bobbie's entry pushed incumbents to update ingredients like lactose and DHA.