Using AI at Work: AI in the Workplace & Generative AI for Business Leaders 79: Using AI at Work to Reimagine Marketing and Customer Experience with Etan Polinger
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Nov 24, 2025 Etan Polinger, founder of Raize Digital and AI consultant, shares insights on transforming marketing through AI. He discusses vibe coding and its role in creating impactful content quickly. Etan emphasizes designing AI systems that support, not overwhelm, marketing teams while maintaining brand voice. He also delves into measurable ROI from AI experiments and how small businesses can utilize generative AI to compete effectively. Listeners will gain actionable tips for leveraging AI to enhance customer experiences and business outcomes.
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Words Become Code
- Vibe coding means using natural language to create software and products via AI tools.
- Faster thought-to-product cycles let non-engineers bring ideas to life quickly.
AI Sales Trainer Built Fast
- Etan built an AI sales training app with role-play rooms, difficulty scaling, and multi-agent feedback.
- The tailored app replaced a $100k custom solution with a faster, cheaper AI-driven build.
Follow The SCOUTS Framework
- Scope the objective, conduct research, outline the plan, unleash the build, and test.
- Ship a minimum lovable product fast and iterate on function, style, and governance.