Chris Daigle sits down with Etan Polinger, founder of Raize Digital, to discuss how AI is transforming marketing, customer journeys, and brand strategy. Etan shares how he helps companies implement AI tools that simplify operations, enhance personalization, and generate consistent creative output without replacing human insight.
They explore how to design AI systems that support marketing teams instead of overwhelming them, how to measure ROI from AI experiments, and how small businesses can leverage generative AI to compete with larger brands. Etan also explains how AI content generation, predictive analytics, and workflow automation create scalable, customer-focused growth while staying true to brand voice.
This episode is packed with actionable ideas for leaders looking to build stronger customer relationships through intelligent, human-centered automation.
π Find Out More About Etan Polinger
LinkedIn
https://www.linkedin.com/in/etan-polinger/
π AI Tools and Resources Mentioned
ChatGPT
https://openai.com/chatgpt
Jasper AI
https://www.jasper.ai
Surfer SEO
https://surferseo.com
Chief AI Officer Resources
https://chiefaiofficer.com
π Chapters
00:00 β Introduction to Etan Polinger
03:15 β How AI is Changing Marketing Strategy
07:42 β Designing AI Systems that Support Teams
12:30 β AI Content and Brand Consistency
17:08 β Balancing Automation with Human Creativity
21:55 β Building AI Workflows for Customer Experience
26:14 β Measuring ROI from AI Experiments
31:27 β AI Tools for Marketers and Small Businesses
37:10 β Future of Marketing and AI Leadership
41:45 β How to Connect with Etan Polinger
