Dan Kennedy's Magnetic Marketing Podcast Selling To The Affluent
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Aug 9, 2024 Susan Adams, an expert in selling to the affluent community, shares her insights on the unique dynamics of marketing to the ultra-wealthy. She explains how affluent customers differ in their purchasing psychology and the importance of storytelling over technical selling. Susan discusses strategies like leveraging joint ventures and exclusive experiences to engage wealthy clients. They also debunk myths around affluent spending during economic downturns, highlighting opportunities for businesses to thrive in challenging times.
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Selling to the Affluent
- Understand that selling to affluent individuals is not radically different, but it does require a shift in approach.
- Focus on the value and experience your product provides, not just its features.
Price vs. Value
- Affluent clients prioritize value over price, making price discussions less of a concern.
- Focus on the experience and the problems you solve, not defending your price.
Understanding Price Psychology
- Understand the affluent client's unique psychology and philosophy about price.
- Their priorities extend beyond just price; focus on what truly matters to them.