The Property Management Show Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale
Nov 30, 2023
Jennifer Merritt, expert in owner lead generation, discusses strategies for filtering out 'junk leads' and nurturing quality leads in property management. The conversation emphasizes the importance of relationship-building and aligning clients with company values for growth. Explore challenges in lead generation, adapting to market trends, and the balance between generating and converting leads in the property management industry.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Optimizing Lead Generation in Property Management
04:39 • 26min
Finding Balance Between Check Equity and Sweat Equity
31:08 • 6min
Balancing Lead Generation and Conversion in Property Management
36:57 • 4min
Resources for Growth and Marketing Support in Property Management
41:27 • 2min