The Property Management Show cover image

The Property Management Show

Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale

Nov 30, 2023
Jennifer Merritt, expert in owner lead generation, discusses strategies for filtering out 'junk leads' and nurturing quality leads in property management. The conversation emphasizes the importance of relationship-building and aligning clients with company values for growth. Explore challenges in lead generation, adapting to market trends, and the balance between generating and converting leads in the property management industry.
43:22

Podcast summary created with Snipd AI

Quick takeaways

  • Diversified lead generation sources are crucial for sustained success, incorporating inbound, outbound prospecting, and referral networks.
  • Collaboration between marketing and business development is key for effective lead generation, aligning inbound marketing efforts with outbound and next bound strategies.

Deep dives

The Importance of All Bound Lead Generation

The concept of all bound lead generation emphasizes the need for a diversified approach to acquiring leads. It involves incorporating inbound leads through SEO and PPC, outbound prospecting efforts such as targeting rent-by-owners or potential secondary home owners, and the concept of next bound focusing on referral sources. Success in business development and lead generation requires a continuous flow of leads from these various sources, indicating the absence of a one-size-fits-all solution.

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