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Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale

The Property Management Show

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Optimizing Lead Generation in Property Management

Exploring strategies for lead generation in property management, the chapter covers filtering out 'junk leads' and nurturing quality leads through the buyer's journey. Emphasizing consistency and a shift towards relationship-building in sales, the conversation stresses the importance of aligning clients with company values for operational efficiency and growth.

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