Jennifer Merritt

Jennifer Merritt, COO and Integrator at RentScale, shares her rich experience in sales and real estate. She discusses the key differences between big-ticket corporate and property management sales, emphasizing the importance of emotional selling. Jennifer argues that sales skills can be trained, highlighting the need for the right mindset. She offers insights on evaluating business development managers quickly and recommends effective compensation structures. Additionally, she provides strategies for easing tensions between sales and operations and effective selling to different personality types.