The Freetrail Podcast with Dylan Bowman Rest Day | Katie Schide & Germain Grangier Return to On, Warner Brothers Discovery Partners with Golden Trail & Recent Race Results
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Apr 21, 2025 Dive into the latest buzz in trail running as Katie Schide and Germain Grangier make their comeback with a familiar brand. Explore the exciting partnership between the Golden Trail World Series and Warner Bros. Discovery, reshaping how audiences engage with the sport. Highlights from recent races showcase emerging talents and touching community stories. Plus, get pumped for major upcoming events like the Madeira Island Ultra Trail and the Great Wall race. This is not just about running; it's a celebration of resilience and camaraderie!
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On vs North Face Brand Dynamics
- On brand is in hyper-growth with fast footwear innovation and prioritizes athlete-driven product.
- North Face is bigger but growing slowly and balances apparel with less footwear focus.
Athlete Returns Signal Brand Maturity
- Athletes like Katie and Germain returning to On reflects product maturity and brand evolution.
- Their decision highlights athlete needs for high-quality, innovative gear to compete globally.
Global Broadcast Expansion Challenges
- Warner Brothers Discovery expanded Golden Trail World Series broadcast globally beyond Eurosport.
- This broader reach is key for trail running's growth but raises paywall access concerns.