Rest Day | Katie Schide & Germain Grangier Return to On, Warner Brothers Discovery Partners with Golden Trail & Recent Race Results
The Freetrail Podcast with Dylan Bowman
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Broadcasting and Sporting Evolution
This chapter explores the partnership between the Golden Trail World Series and Warner Bros. Discovery, addressing the implications of new broadcasting models on audience engagement. It highlights controversies surrounding changes in the UCI Mountain Biking World Cup, including the reduction of podium presentations and the impact of streaming on visibility for athletes. Additionally, the chapter discusses the potential inclusion of trail running in the 2032 Olympics, examining how this might reshape the sport's traditions and commercial appeal.
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