Broadcasting and Sporting Evolution

This chapter explores the partnership between the Golden Trail World Series and Warner Bros. Discovery, addressing the implications of new broadcasting models on audience engagement. It highlights controversies surrounding changes in the UCI Mountain Biking World Cup, including the reduction of podium presentations and the impact of streaming on visibility for athletes. Additionally, the chapter discusses the potential inclusion of trail running in the 2032 Olympics, examining how this might reshape the sport's traditions and commercial appeal.

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