Masters of Scale Rapid Response: Why business must be a force for good, w/former American Express CEO Ken Chenault
Jun 17, 2021
Ken Chenault, former CEO of American Express and chairman of General Catalyst, champions the idea that businesses can drive social good while achieving success. He discusses the formation of OneTen, aiming to create a million jobs for Black Americans, and advocates for corporate involvement in voting rights. Chenault emphasizes 'social due diligence' alongside financial measures and shares insights on the need for core values in leadership. His message is clear: businesses that prioritize integrity and social responsibility are better equipped for long-term success.
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Crisis Leadership
- Put people first and center in any crisis.
- Define the company's core mission and values to guide strategies.
Importance of Values
- Core values and beliefs are crucial in a crisis.
- Trust is paramount during crises because people are scared.
OneTen Initiative
- Ken Chenault and Ken Frazier launched OneTen after George Floyd's murder.
- OneTen aims to create one million jobs for Black Americans over ten years, focusing on those without college degrees.