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Rapid Response: Why business must be a force for good, w/former American Express CEO Ken Chenault

Masters of Scale

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Responsible Innovation in Business

This chapter explores the importance of responsible innovation and its impact on society, outlining four key pillars for integrating ethical practices in business. It emphasizes the need for emotional connections in brand building and discusses the evolving landscape of cryptocurrency, advocating for a new approach that aligns innovation with societal values.

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