GROW Inc – Mathew Keeley revolutionises Super funds’ admin, using Blockchain, impressing giant Vanguard along the way
May 26, 2024
auto_awesome
Meet Mathew Keeley, CEO of GROW Inc, revolutionizing Super funds' admin with blockchain. Learn how GROW Inc's platform transforms legacy systems, impressing Vanguard with real-time info for fund customers. Discover how a farm boy turned entrepreneur persuaded a $10 trillion wealth manager to invest in GROW Inc. Tune in to hear Mathew Keeley's extraordinary journey with GROW Inc.
Grow Inc. uses blockchain to streamline super fund operations and improve customer experience.
Transition from Grow Super to Grow Inc. signifies shift towards broader industry challenges.
Significant funding rounds support Grow Inc.'s path to profitability and market expansion.
Deep dives
Innovating Superannuation Fund Management with Blockchain Technology
Grow Inc. revolutionizes superannuation fund interactions using blockchain to streamline back-office operations resolving legacy system challenges and offering real-time information to customers.
Starting from Grow Super to Revolutionize Wealth Management
Starting as Grow Super, Grow Inc. emerged in 2017 to address the lack of financial literacy among Australians, envisioning a cloud-based platform to enhance digital experiences for superfunds and investors similar to personalized interfaces seen in platforms like Netflix and Amazon.
Challenges of Legacy Systems in Superannuation Industry
Legacy superannuation systems face limitations in sharing real-time data due to outdated technology, hindering customer experiences with delayed information updates and cumbersome administrative processes.
Evolution from Grow Super to Grow Inc.
The transition from Grow Super to Grow Inc. marked a pivotal shift towards addressing broader industry challenges beyond superannuation, highlighting the company's strategic focus on digital transformation and scalable solutions.
Impact of Funding Rounds on Growth and Evolution
Grow Inc.'s funding rounds, including a significant $50 million raise, have fueled the company's path to profitability and market expansion, emphasizing the importance of strategic fund allocation for sustained growth.
You’ve probably never heard of GROW Super or GROW Inc. And that’s just the way co-founder and CEO Mathew Keeley likes it. But GROW Inc is solving some of the logjam problems in the “back office” administration of our massive Superannuation Funds. GROW Inc instigated a new way for Superannuation fund customers like you and I, to better access and engage with our Super Funds, by creating and building an innovative administration software using blockchain, or Distributed Ledger Technology. GROW Inc claims its platform transforms legacy systems and business models and allows fund managers and their funds to offer more streamlined, real time information to customers about their Super.
So how did a 5th generation farm boy, end up revolutionising the way Superannuation Funds interact with clients and members, giving as easy an experience for fund members as Amazon gives their online shoppers?
And how the heck did Mat Keeley, with a tiny team of only 36 employees at the time, persuade one of the world’s biggest wealth managers, the US giant Vanguard – with something like $10 Trillion in their care – to take a punt on his Super fund “back office” platform GROW Inc? Well, tune in right now and you’ll find out. Enjoy Mathew Keeley’s extraordinary journey with GROW Inc.