Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332
May 14, 2025
Discover practical tactics to boost webinar attendance through clever remarketing strategies and the effective use of Instagram Reel ads. Learn how offering exclusive content can incentivize live participation. The conversation also takes a whimsical turn with amusing pop culture commentary, including a hilarious inquiry about Dr. Pimple Popper. Jay Schwedelson combines expert advice with entertaining insights, making marketing discussion engaging and relatable.
10:31
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Quick takeaways
- Prioritizing remarketing to registered attendees through targeted ads on platforms like Instagram can enhance webinar attendance significantly.
- Creating exclusive content for live attendees serves as a compelling incentive that maximizes participation and engagement at events.
Deep dives
Boosting Event Attendance through Remarketing
To increase attendance for webinars and events, marketers should prioritize remarketing to those who have already registered. Rather than halting marketing efforts after registrations, continuous engagement through targeted ads can significantly enhance show-up rates. For instance, using platforms like Instagram, marketers can run ads with registration prompts directed at confirmed attendees, reminding them of the upcoming event. This strategy has reportedly improved attendance by about 30%, illustrating the effectiveness of reminders in reinforcing commitment.
