Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332

9 snips
May 14, 2025
Discover practical tactics to boost webinar attendance through clever remarketing strategies and the effective use of Instagram Reel ads. Learn how offering exclusive content can incentivize live participation. The conversation also takes a whimsical turn with amusing pop culture commentary, including a hilarious inquiry about Dr. Pimple Popper. Jay Schwedelson combines expert advice with entertaining insights, making marketing discussion engaging and relatable.
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ADVICE

Remarket to Engaged People

  • Use remarketing ads to target people who already signed up or added items to their cart.
  • This tactic increases webinar attendance and conversions by reminding and reinforcing the offer's importance.
ADVICE

Use Instagram Reels for B2B

  • Use Instagram Reel ads for remarketing in B2B marketing.
  • These ads outperform LinkedIn ads in driving engagement and conversions for B2B audiences.
ADVICE

Incentivize Live Attendance

  • Give a compelling reason to attend live events like webinars.
  • Offer exclusive content or resources only available to live attendees to boost show-up rates.
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